Welcome
This site was the home of the first ever Benromach Virtual Whisky Tasting.
This event combined a live, interactive event and social media marketing. There was pre-event online promotion on appropriate social media channels; live, high quality video and 90 minute viewer discussion of a whisky tasting; followed by follow up marketing and engagement.
The event was agreed, commissioned, organised and delivered in just 5 days, yet generated a large live audience, discussion on social media sites like Twitter and even an invitation for the Distillery Manager to deliver a presentation… in real life, of course! The event was picked up by traditional media, including the Scotman.com web site which has featured video on its web site, creating another permanent, online brand presence alongside our own activity.
For the record, the whiskies tasted were Benromach Traditional, Benromach Organic and Benromach Origins.
For more information about running a similar event, please contact Rene Looper at 4TM Social Media:
Tel: 01309 678100
Email: rene@4tm-services.com
Web: 4tm-services.com
Please drink Benromach responsibly. Drinkaware.
